| WIDE
SCREEN TV DEALS PUT FORMULA FORD IN SPOTLIGHT
6 April, 2009:
The MSA Formula Ford Championship of Great Britain will this
season enjoy its best-ever level of television coverage, it is
announced today (Mon), with exposure not only on satellite
broadcaster Motors TV but also on the mainstream UK station
Channel 4.
In previous seasons
the Ford-backed championship was available only on satellite TV,
but the new deals forged by Britain's leading motorsport
television producer, HayFisher, give the championship free-to-view
reach not just in the UK but across Europe also.
Selected rounds of
the championship will enjoy 30-minute stand-alone programmes on
Motors TV and on Saturday mornings on Channel 4, fitting in and
around coverage for the Cooper Tires British F3 International
Series and Avon Tyres British GT Championship.
Motors TV reaches
9.7m UK homes via Sky Channel 413, as well as 15.9m homes
Europe-wide.
"It's a great
boost for Formula Ford," said championship director Sam
Roach, of RacingLine. "This will give the series and its
competitors a real boost at a time when sponsors are demanding a
strong return on their investments."
The first Formula
Ford programme on Motors TV - which will feature footage of the
coming weekend's trio of opening races from Oulton Park - airs at
1900 on Saturday 25 April, with several repeats in the days
following: full details of timings can be found here. |
